Economic Development

Mandurah’s economy is currently characterised by a high concentration of population-driven industries such as retail and construction. Whilst the City of Mandurah continues to support these activities, it is committed to a long term strategy to provide for a more sustainable form of growth through economic development.

Economic development involves increasing the productive capacity of communities. One of the measures is the growth of income per person, it is also about ensuring employment self-sufficiency and giving the community employment quality and choice.

The City aims to facilitate sustained growth beyond current population-driven expansion, through a focused approach on key development drivers. In collaboration with other government and private sector stakeholders, the City is designing and implementing a range of initiatives to increase productivity in existing sectors and support diversification of the Peel Region’s economic base.

Southern City Strategy

Located less than an hour from Perth CBD by rail, Mandurah offers an idyllic waterfront location with a local population forecast to reach 116,000 by 2031.

Mandurah has the potential to become a primary service centre for the Peel Region, and a southern ‘economic anchor’ to Perth.

The City of Mandurah's long-term strategic vision it to achieve:

• High economic self-sufficiency
• Increased employment and industry diversity
• Enhanced levels of regional facilities and services
• Greater choice and accessibility of housing, including affordable options
• Sustainable balance between urban growth, environmental sustainability and social equity

The City has already commenced planning under its Southern City Strategy, with recent initiatives including the Mandurah City Centre Revitalisation (commenced May 2010), and the Mandurah City Centre Precinct Plan.

Other potential initiatives include regional marine, engineering, agri-business and aquaculture industry clusters, and a dedicated Mandurah Civic and Cultural/Education Precinct.