City’s innovative approach to tackle unemployment

Tuesday, 14 March 2017

The City of Mandurah is using an innovative entrepreneurial program as part of its economic initiatives.

In 2014, the City of Mandurah started delivering of a series of free entrepreneurial workshops for mums, artists, migrant women and unemployed people seeking to start their own business.

Since the program began, more than 435 participants have attended a range of 8-week workshops, with each series custom-made to address specific needs of the target groups.

The program’s success has contributed to 41 full-time businesses being established and 75 percent of all participants registering an ABN with most of them trading part time.

It is estimated that the 41 new full-time business will inject $4.74m into the local economy.

Mayor Marina Vergone said the City of Mandurah is one of the first local governments in Australia to offer a free entrepreneurial program as a way of growing the economy.

“The entrepreneurial program provides community members with an opportunity to generate their own employment and create their own future,” she said.

“We know that Mandurah’s economy is struggling, and we are committed to playing our part, but we can’t do it in isolation, we need the State and Australian Government’s assistance.”

The aim of the program is to create economic independence for people who are seeking alternative employment opportunities by starting their own business.

The entrepreneurial program encourages participants to design their own job and become their own boss, and focusses on changing mindsets, teaching lifelong skills, and supporting participants to develop and implement their business ideas.