Thursday, 7 December 2017
The future of Mandurah’s Winter Wonderland event was considered at this week’s Committee of Council meeting.
The report to Council acknowledged the event’s success in attracting thousands of people to the foreshore area to enjoy the event.
The City of Mandurah engaged Spaced Out (placemakers) to work with Mandurah Terrace business owners on business-driven solutions to increase activity and patronage during the partial Mandurah Terrace closure period for road works that linked the new Mandurah Traffic Bridge to Mandurah Terrace and Pinjarra Road.
During August 4-27, the Eastern Foreshore came alive with a Winter Wonderland offering the first ever real ice-skating experience complete with an 18mx24m open air authentic ice-skating rink.
The family friendly winter-themed fun featured food and drinks from local businesses, a cabin bar, and free winter activities.
The City of Mandurah made a significant investment to boost visitor numbers to businesses along Mandurah Terrace during the quieter winter months through this and other space activation activities.
The reports states over 11,000 tickets were sold and, importantly, approximately $500,000 was spent by around 17,600 people.
Patron and business owner surveys provided positive feedback and opportunities to build on this year’s success.
At Tuesday’s meeting, the Committee’s recommendation to continue the event will be considered at the full Council meeting on December 19.