Since 2015, we have been working to update our current City of Mandurah identity which has been in place for over 20 years. There have been several strategic inputs during the development of the organisational brand strategy, including our purpose and values, and the outcomes from the Mandurah Matters community consultation process.
Why the refresh?
The organisation has been a City since 1990 and in that time, Mandurah has grown from a place with a population of 25,000 to a thriving city with a population of over 85,000 residents. Whilst we have grown and matured, the way we present ourselves and the way we communicate has to some degree not. This has created a very fragmented brand and therefore communications, making it difficult for our community to connect with us and understand what we deliver for our community.
The new City of Mandurah identity was endorsed by Council in December 2019, with the roll out to begin during the third quarter of 2020.