Monday, 27 July 2020
The City recently unveiled a new organisational brand and identity, which reflects the city’s evolution and speaks with pride about Mandurah. It helps us to communicate with one voice, what matters to Mandurah and why.
A strong brand for Mandurah will help to set the image and reputation of this place, now and into the future.
A strong brand has always been important, but more so now than ever, we need to be loud and clear about Mandurah’s priorities, needs, and aspirations so we can confidently evolve to become a 21st century city without losing sight of those things that make us unique,” Mayor Williams said.
While this brand embraces the City’s organisational values, it is not just inward facing, and has instead been developed with direct and meaningful input from the Mandurah people.
This brand represents our community stories and growth, from our Indigenous Noongar first people, to the many people who are proud to call Mandurah home today, and those stories are central to our identity,” Mayor Williams said.
Mandurah’s new place aspiration, “Woven by waterways, a city with a village heart”, is reflected within the new brand, and is a culmination of community ideas and input collected during the Mandurah Matters engagement project.“It helps us to understand the story of our place, recognising the importance of our past as we take bold steps into our future.” Mayor Rhys Williams.
One of the first steps in rolling out the new brand will be the dual naming of city-owned buildings.
The Council Chambers (Boordiya Mia), Administration Building (Yoolin Mia), Mandurah Seniors and Community Centre (Dandjoo Kaadadjan Mia) and Billy Dower Youth Centre (Moorditj Mia) will all receive dual name branding in Noongar language in 2020/21.
Dual naming of buildings and meeting places is an important step in celebrating and preserving traditional language of our first people, and is also one of the components of the City’s Reconciliation Action Plan.