MAPTO Changes

Wednesday, 25 July 2018

Tonight Mayor Williams moved a Notice of Motion to devote the expertise and resources of the Mandurah and Peel Tourism Organisation (MAPTO) to focus on growing Mandurah’s tourism sector.

“Recent consumer research has told us that the major emphasis needs to be on building Mandurah’s reputation rather than the broader Peel region. This Notice of Motion is about ensuring that Mandurah’s long history as a tourist destination is also a part of our future story,” Mandurah Mayor Rhys Williams said.

“We are overwhelmingly the biggest contributor to MAPTO, and our Council wants to ensure that rate payer’s money is being used to build Mandurah’s destination as a place of cultural enrichment, diversity and adventure,” the Mayor said.

“Of course the Peel Region will always be a part of the reason that people are attracted to Mandurah – but I want Mandurah to be at the centre of everything MAPTO does.

“This step will allow us to better tell our story.

“And this is where – you the community can help. In the same way that I want you to help us define our mission, I also want you to help us write our story. What is great about Mandurah - Why visit Mandurah?,” said the Mayor.

The City’s currently funding arrangement of MAPTO will cease on 31 August 2018 with a new four year agreement commencing on 1 September 2018.
This agreement will be based on the conditions;
• MAPTO exclusively focus on the development of the visitor economy in Mandurah
• Within their scope of services there is a focus on product development, investment attraction and destination branding, including working with the City of Mandurah on the development of a new Mandurah destination brand.

Since its inception, MAPTO has made considerable progress at promoting Mandurah and the Peel Region as a tourist destination. In this time, significant achievements have been made, including a significant increase in bookable product in the Region, and Mandurah being recognised as a Top Tourism Town.

MAPTO’s board have been supportive of this decision and will now work together with the City on the new terms of the agreement, as well as updating the constitution and key performance indicators.