About the Event
In a time before being able to read was common, many products and places had to distinguish themselves from their competitors by the use of pictures or simple bold images.
The world’s first trade mark was granted in 1876 to the Bass Brewery in Britain for its Bass Pale Ale beer.
In this display you will see some packages through the years of brands that are still with us today. While George W. Hughes’ Spoon Pointed Pens may have long disappeared from shops, brands such as Bushell’s, OXO and WA’s own Anchor Foods have relied on their trademarks and ever evolving packaging to keep their customers coming back.
Packaging in the first decade of the 20th century used flowing lettering and curved designs. This style suggested luxury in the then current Art Nouveau style. In the 1930s bold typefaces and geometric patterns in line with popular trends of the time dominated. By the 1960s designs had moved on again, with bold straight lines and strong colours being the most popular combination in advertising and packaging.
Head on down to Mandurah Museum to see this fascinating display.
